DUTY PAID

2016
140 x 93cm
Original cigarette packets
on cotton board

DUTY PAID is an investigation into the subtle power and invisible influence generated at the nexus of nicotine and branding. Produced by modern masters of seduction, cigarette brands combine bold primary colours with luxury metallic golds and silvers to promise status, sexiness, confidence and calm. Yet how strong is their power ? Fuller investigates by reworking cigarette packaging into tombstones - an unmistakable sign of death and visceral reminder of the settled science linking smoking to cancer. The sobering result: viewers, including the artist himself, look past the memento mori - as serious as a funeral - to the warm, familiar comfort of their favourite brands. Read more in The Independent.

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Copyright © 2017 Fuller